Interaction Design and Interactive Design, The Two Sides of The Same Coin

Published Categorized as Design, Graphic Designing

Confusing Terms. Similar enough to drive people crazy. While interactive design is a sequence of moments occurring through a series of frames a user navigates either by gestures, clicks or sounds; interaction design predicts the intent of the user and aims to make a simple task enjoyable for the user.

Interactive designers tend to think of the web as a series of branded moments that occur through a series of frames that a user clicks through, on the other hand Interaction designers are more concerned about the intent of the user and how they can help them accomplish a task.

Both are truly two sides of the same coin, incomplete without each other. Interactive Design involves the creation of meaningful uses of hardware and systems and Interaction Design is the design or software of those hardware and systems. Interaction design without interactive design provides only an interface. Interactive design without interaction design cannot exist for there is no hardware on which it can be used.

Interaction Design and Interactive Design

Interaction Design

The main aim of Interaction Design is to make the devices enjoyable and meaningful to use. This branch of design faculty focuses on communication, technology and the product design itself.

The increase in demand for improved user experiences and strong focus on the users have made interaction designers indispensible in conceptualizing designs that matches user expectations and comply with the latest UI patterns and components.

Tasks of an Interaction Designer

    • Study the system and its aims
    • Study the audience psyche
    • Create inviting layouts
    • Predict and plan probable interactions
    • Incorporate usable features
    • Have intuitive interfaces
    • Provide meaningful interactions with user gestures like pinch, click, drag, drop
    • Have a consistent look and feel through the UI components

Interactive Design

Interactive Design aims to give meaningful experiences to the user. It combines User interfaces, responses, usability and audience connect. Through on demand responsiveness, the retrieval of information is made purposeful irrespective of the device. This design faculty deals with the responsive and adaptive design genre, to take the users from one device to another with smooth transitions.

Tasks of an Interactive Designer

    • Give purpose to Interaction Design through relevant UX 
    • Provide the needed responsiveness to remain connected to the user
    • Give a focus to User Experience
    • Have the capacity to interpret information through various human gestures

When in sync with each other, both interactive and interaction design make the design complete.

SPEC INDIA boasts of 27+ years of experience as a software application development partner for clients spread across over 20+ countries using varied technologies providing customized solutions in areas of Desktop Application Development, Web Application Development, Mobile Application Development and Enterprise Mobility Solutions. Our design team at SPEC believes in showcasing your business to the world in a way that no one forgets!!We have carved a niche in UI/UX designing and Graphic designing giving your apps and websites a complete makeover to enhance your corporate brands. Our design teams constantly strive to create purposeful and meaningful apps and websites for a more meaningful experience.